Focus Group Response

Focus Group Response

The focus group research was good because it allowed me to get a clearer image of what my target audience wants within my magazine. It gave my the opportunity to ask questions about what they personally want and it gave me to opportunity to improve my magazine as much as possible.

By carrying out the focus group research, this helped me to improve and add to my magazine, with a key aspect of what my target audience require for an excellent magazine.

I found out that there is a popular trend for the pop magazine genre. When interviewing four different people for my focus research, out of these four, all of them shared similar feelings for the pop genre. None of them said they read or listened to indie magazines/artists. I think this has changed my perspective of the target audience as it has given me an idea of the popularity scale of the pop genre and how it dominates over the indie genre.

My findings were that my target audience roughly pays between £2 to £5 for their magazine, monthly. If the quality of the magazine is at low then the audience will pay a low amount for it, whereas if the magazine contains a high level of quality then the audience will agree to paying a high amount of money for.

I think this magazine has made me think about the artist I will have on the front cover. It needs to be respectable however eye catching.